As technology is evolving, the consumer’s path to conversion is becoming more and more complicated. At the same time, it is important to prove the effectiveness of various advertising channels, but how do you do this if you can’t efficiently measure what advertising channels have influenced a conversion? This course will explain the basics of attribution; from what it is to the common attribution models.
- What is attribution?
- Why is attribution important?
- The common attribution models
- The problems with attribution
- How is it done?
- The future of attribution
Intro to Digital & Programmatic 101 topics should be understood ahead of taking this class.