This course provides a functional understanding of real-time, dynamic audiences in TerminalOne, known as Adaptive Segments. After completing the course learners will understand how Adaptive Segments can be used to collect relevant data, create and analyze dynamic audience segments, and activate those segments within TerminalOne. The course explains each of these topics from both a conceptual standpoint as well as how they are applied in TerminalOne.

What’s Covered:

  • DSP vs. DMP
  • CRM Onboarding
  • Custom Attributes and Pixels
  • Adaptive Segments
  • Reporting
  • Targeting

Prerequisite:

T1/MediaMath Client, T1 Beginner

Time:

1 hour