Do you find programmatic complex and difficult to navigate? Learn beyond the buzzwords and develop the strong foundations in context to your role. Practical Programmatic will turn you into a pro by taking programmatic from theory to practice.
This doesn’t just mean executing on it but also how to educate on it. Many of us find programmatic complex and difficult to navigate. With our workshop ‘Practical Programmatic’, discover the fundamental concepts around programmatic, learn beyond the buzzwords and develop strong foundations in the context of your role. Practical Programmatic will turn you into a pro by taking programmatic from theory into practice! Join us to demystify the jargon and look at real programmatic campaigns in this interactive workshop.
Key Concepts Covered
- Introducing Goals Based Marketing
- Programmatic Defined
- Simplifying the Advertising Landscape
- The Evolution of Programmatic
- The Display Advertising Landscape
- Real Time Bidding
- The Programmatic Umbrella
- Industry Trends
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