In 2007, MediaMath invented the demand side platform to simplify and optimize the process of media buying and data management across channels for the marketing professional.

Today, the TerminalOne Marketing Operating System is the platform of choice for making more efficient, effective and profitable marketing decisions across the funnel and across the entire media plan. One easy-to-use interface brings together all the digital media, data management and analytics you need to drive 5-10x better results for branding, direct response and full-funnel marketing.

This multi-level course introduces TerminalOne users to the concepts, methodologies, and best practices they need to set up, manage, and optimize media campaigns. Users will learn not just what all the powerful features in TerminalOne are, but the principles behind them, how they work, and how to use them to achieve breakthrough results for any marketing objective, from brand awareness, to engagement, to conversion to ROI.

 

T1 Platform Certification Courses

You must be a client to take the T1 Platform Certification courses.  

These courses are designed for both new & experienced TerminalOne users.

Please note: all classes are available in-person or via virtual dial-in

T1 Beginner

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What’s Covered:
  • Creative Upload & Management
  • Pixel Creation & Management
  • Campaign Setup
  • Introduction to “The Brain”
  • Strategy Setup
  • Supply
  • Targeting
Course Materials:
  • T1 Workbook
Prerequisites
  • Intro to Digital Marketing or industry knowledge
  • Some technology platform experience would be helpful
  • Signed MediaMath MSA*

T1 Advanced

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What’s Covered:
  • Deep Dive into “The Brain”
  • Campaign Management
  • Yield Management
  • Advanced Optimization Scenarios
  • Reporting
Course Materials:
  • T1 Workbook
  • T1 Certification Exam
Prerequisites
  • Intro to Digital Marketing or industry knowledge
  • T1 Beginner
  • Some technology platform experience would be helpful
  • Signed MediaMath MSA*

“I am super impressed by the training available through NMI and LearnCore. While at times overwhelming given the massive amount of information available, I love that I have these programs and classes at my fingertips. Super, super helpful.”

Anonymous

“The course gave a good high level overview of display ad systems, DSPs, ad exchanges and real-time bidding, but also drilled down into the role of each and how the pieces work together.”

Mike Martin

Epsilon